Resume
Education
Boston University - College of Communication & College of Arts and Sciences, Boston, MA
Bachelor of Arts Degree: English, Bachelor of Science Degree: Public Relations, cum laude, May 2018
Activities and Honors: Executive Vice President of Sigma Kappa Sorority Delta Chapter; Writer, The Daily Free Press; HerNetworkBU; Radio DJ, WTBU; Panhellenic Honor Society; Dean’s List
Work Experience
Weber Shandwick, NYC, NY
Manager, Media Relations, August 2022 - Current
Media relations manager working with leading tech brands.
Bateman Agency, NYC, NY
Senior Associate, March 2021 - July 2022
Content and media relations hybrid specialist executing strategy across B2B clients, including commerce, DevOps and data companies. Writes well-researched bylines for key publications including Forbes, Entrepreneur and Authority Magazine. Strategizes and executes across media relations, marketing and social media.
Inkhouse Media and Marketing, Waltham, MA
Account Executive, May 2019 - March 2021
Led multiple accounts, writing effectively across different mediums for varied audiences. Responsible for driving day-to-day media relations and working effectively as a member of key account teams. Is lead media relations expert on accounts, including consumer, aviation, technology and governmental clients. Secured media coverage in key publications, like TechCrunch, the Boston Globe and Business Insider.
Scratch Marketing + Media, Cambridge, MA
Account Executive, May 2018 - May 2019
Responsible for everyday client communications and media relations. Managed and communicates responsibilities across design, PR and marketing efforts. Wrote and edited content, including bylines, blogs and social posts. Executed on media relations, analyst relations, events and awards. Wrote and sends pitches that resulted in coverage in top-tier publications, as well as specialized trades.
PR and Marketing Intern, May 2017 – May 2018
Created content, wrote and edited copy for B2B tech clients. Assisted executives with daily tasks, including curating and updating media lists, writing and sending press releases, contacting journalists and media monitoring. Wrote content that appears in varying tech publications, including TechTarget.
The Daily Free Press, Boston, MA
Relationship Columnist for Opinion Section, September 2015 - May 2018
Wrote clean weekly topical columns to be published in print and online. Wrote 37 online pieces and 10 print pieces. Wrote topical material that is shared on multiple platforms, like Facebook and Twitter, reaching readers throughout the country
Joie Shoes, NYC, NY
Sales Intern, May 2016 - August 2016
Assisted with weekly selling reports, analyzed trends and worked directly with accounts. Helped maintain the showroom and sample closet prior to appointments. Gained extensive knowledge of the contemporary fashion space and sales.
Leadership
HerNetwork BU
VP of Marketing, VP of Social Media, September 2017 - May 2018
Update and maintain all social channels including Facebook, Instagram, and the WordPress blog. Created weekly content to share on all social accounts. Maintained the HerNetwork blog, writing relevant content about the industry. Grew Facebook page likes by 20%, reaching those unaware of the organization and growing content reach.
Tools
Hootsuite, HubSpot, Gorkana, Meltwater, Cision, Microsoft Suite, TechNews, Crimson Hexagon, Twitter Analytics, Canva, Adobe Suite, SimilarWeb, BrandTotal, Google Analytics/AdWords, LinkedIn Ads/InMail
Skills
Copy editing, social media, content creation, media relations, AP Style, HTML, CSS, JavaScript, PHP, blog writing